March 26th, 2025
2 min read
Together with Penske Entertainment, we are shaping the future of Sports and Entertainment
Executives from Penske Entertainment explain how NTT is delivering digital innovations for their business that includes the sanctioning body of the NTT INDYCAR SERIES and venues such as the iconic Indianapolis Motor Speedway, home of one of the world’s most famous sporting events, the Indianapolis 500. These innovations include the evolution of the INDYCAR Mobile App and the integration of NTT’s proprietary solutions to engage fans worldwide and further their long-standing presence in the world of sports and entertainment.
Powered by NTT
Our innovative solutions transform the business of motorsport and accelerate digital innovation for INDYCAR. Born from the first Indianapolis 500 in 1911, the NTT INDYCAR SERIES features open-wheel cars racing on superspeedways—including the iconic Indianapolis Motor Speedway—short ovals, road courses, and temporary street circuits. More than 20 international race teams pilot single-seat, open-cockpit cars.
Since 2019, NTT has been the title partner of the NTT INDYCAR SERIES as well as the Official Technology Partner for the series. It’s sanctioning body INDYCAR, the Indianapolis Motor Speedway, the Indianapolis 500 race and the NASCAR Brickyard events.
NTT’s technology and digital applications help INDYCAR reach a global and diverse audience, while also enabling smart operations so organizers can deliver a safe and secure sporting events.
Operational Decision Making
We are helping to provide a more positive and consistent experience for attendees at the world’s largest sports venue, the Indianapolis Motor Speedway. NTT solutions provide event operations and security teams greater ability to optimize their resources in real-time by focusing them on where attendees can benefit the most. This is enabled by fast, data-driven decision making made possible by predictive insights on crowd congestion, vehicle traffic, and more from NTT’s technology and services implemented at the iconic venue.
Business Transformation
Transformation is essential to INDYCAR’s fan engagement and growth objectives of continuing to be a leader in the motorsports industry. NTT is using technology to transform how organizations such as INDYCAR plan, operate, make decisions, and compete in the digital world. The NTT INDYCAR SERIES® leadership and stakeholders sought to fully exploit digital technologies to improve the race fan experience, but they were uncertain about the best way forward so they sought guidance from NTT to shift. Download the case study Digitization Shifts to High Gear for Auto Racing Series
Fan Engagement
Some of the fastest race drivers in the NTT INDYCAR SERIES reach top speeds of over 242 miles per hour. At stake are millions of dollars in prize money over a 17-race season, but because drivers are fiercely competitive athletes, their biggest motivation is simple: winning. And, for fans, that excitemenet is contagious, driving growth in attendance and ratings and bucking the downward trend in the fan bases of other sports.
We help enable the NTT INDYCAR SERIES to grow as a sport and keep fans highly engaged with solutions such as the INDYCAR Mobile App Powered by NTT DATA. An immersive experience with real-time race data, media-rich features, and more that allows fans to stay connected to INDYCAR racing 24/7, 365 days per year.
Download the official NTT INDYCAR SERIES App, powered by NTT DATA
Enjoy unlimited access for free on any device, whether you’re using a smartphone or tablet. Stay up to date on the latest news, photos and videos of your favorite drivers and teams in America’s premiere open-wheel racing series.
